Apple has spent more than a decade tending to its thriving walled garden of products. Outgoing CEO Tim Cook’s core legacy at the company was turning it into a subscription service, where devices and services sync and communicate seamlessly, locking customers in. Apple Upgrade is the latest iteration of that vision. On Tuesday, Apple announced a new product leasing service that lets you rent products like a new iPhone, iPad, Mac, or Apple Watch. (The news was leaked a week early by Bloomberg’s Mark Gurman.) Apple Upgrade is a partnership with the financial company Klarna, known for its buy-now,...
Apple Upgrade Isn’t the Best Way to Buy an iPhone
